Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web


Content.Strategy.for.the.Web.pdf
ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb


Download Content Strategy for the Web



Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press




Free download ebook Content Strategy for the Web, 2nd Edition pdf. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. Too often the focus is on technology and not on what actually matters, content. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. I went to a meeting about content strategy so I could learn what content strategy is. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! Confab Minneapolis: Mapping the Pieces of the Content Strategy Puzzle. By Meghan James+ on June 11, 2013. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. Anderson, Margot Bloomstein, John F. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. The Associate Director Web Content Strategy will report to the Director of Internet Communications.

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